Tour Catalog Analysis
We were curious about how tour operators organise and present their catalogues, so we researched how leading global operators approach it. This resource shares the data we collected and accompanies the Arival article Tour Catalogs that Sell: Five Lessons from the World’s Leading Multi-Day Operators.
Our research focuses on two core elements:
- Tour categorisation — how operators group and organise their trips (for example, by activity type, duration, or geography).
- Filtering options — the tools that allow customers to narrow down and select trips (such as price range, group size, or trip style).
About the Research
We conducted a detailed study of 10 global tour operators, including Intrepid and G Adventures, to analyse how they structure, present, and segment their tour catalogues. The goal was to identify common patterns and uncover general principles in the design and organisation of tour catalogues.
Category Analysis
This spreadsheet provides a breakdown of the filters available on each operator’s “view all trips” (or equivalent) page. It also captures the primary call-to-action on the homepage, showing how operators guide users towards exploring tours.
- Number of category pillars per operator — how many main navigation categories they use.
- Category titles — the labels operators use for their main categories.
- Subcategories — how categories are broken down further into styles, themes, or collections.
Filter Analysis
This spreadsheet provides a breakdown of the filters available on each operator’s “view all trips” (or equivalent) page. It also captures the primary call-to-action on the homepage, showing how operators guide users towards exploring tours.
Want to Learn More?
For the full story and broader industry context, see the article Tour Catalogs that Sell: Five Lessons from the World’s Leading Multi-Day Operators.